Finish® is the world's largest brand for automatic dishwashing products and our vision is to help people achieve the cleanest possible dishes.
When it comes to dishwashing and everything that goes along with it, we’re constantly striving to give you amazing results.
We’re the #1 recommended dishwasher detergent brand worldwide and have been at the forefront of automatic dishwashing for over 60 years.
Our line of Finish® products are recommended by more brands than any other dishwashing detergent brand. We’re far from done, though.
As we move forward, we’ll continue to improve our products to deliver you and your family ultimate clean and amazing shine for years to come.
Finish® is the world’s largest brand for automatic dishwashing products and our vision is to help people achieve the cleanest possible dishes.
Finish® is the global market leader and has a long history of industry firsts.
Established by U.S. company Economics Laboratory in 1953, Finish® was acquired when J.A. Benckiser bought the Consumer Products division of Eco-lab Inc in 1987.
By the early 1950’s, the growing use of moulded plastic dinnerware was presenting a range of problems. Coffee staining and "spotting" brought on by slow drying were common problems that offered opportunities for the right product. Learning from research into the needs of the dairy industry, Eco-Lab introduced two products which were to become major players in the household dishwashing scene: Electrasol®, and a new, premium product – Finish®.
In 1964, Finish came to New Zealand shores and quickly established itself as the leader in dishwashing detergent with its revolutionary powder.
Finish® is now the world’s largest brand for automatic dishwashing products.
We also have a long history of industry firsts - from the first biological powder in 1969 to the first dual layer tablet in 1995 to the introduction of the now famous red Powerball in 1999 and the first three-chamber moulded capsule in the 21st century.
The brand is now sold in over 40 countries across the globe.
Outside New Zealand, Finish is sold in other major markets including USA, Canada, UK, Italy and Germany, with a growing presence in developing countries as well as the Middle East, South Africa and Japan.